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ABOUT PAW NATURAW

Paw Naturaw produces America’s first lines of USDA certified organic, raw, frozen and dehydrated diets for dogs and cats as well as complementary organic treats for pets.

A Mission Distinct by Instinct

Paw Naturaw’s mission arises from the belief that humans, dogs and cats share a distinct instinct to love and an innate desire for a healthy existence.

Paw Naturaw revitalizes North American canine and feline companions with meaty, pure, and nutritious organic foods, reassures caretakers with openness and veracity, and remains dedicated to a quadruple bottom line of pets, people, planet and profit.

HISTORICAL ROOTS OF PAW NATURAW

Teva’s Health Dilemmas:

The inspiration for Paw Naturaw arose with the troubled health of Teva, the Brill family’s cocker spaniel. As a puppy and into adulthood one serious problem seemed to replace another. Puzzling rashes and infections set the stage for blood diseases and hypothyroidism. Within Teva’s first six years of life she developed a file at the veterinary clinic as thick as a textbook.

Compelling Results:

One day after the transition to a comprehensively researched, homemade, organic, raw diet, Teva displayed a dramatic improvement; she no longer vomited her daily yellow mucus. This deeply encouraged the Brills to continue with the organic raw diet. Over the next few months several changes became increasingly visible and presented incontrovertible proof of the benefits to feeding an organic raw diet. Small biodegradable stools replaced the large chalky stools in the yard. The smell of her breath morphed from intolerable to bearable to virtually unnoticeable. Additionally, rather than dragging Teva down the street on walks, she became excited about exercise and took to the lead. Inside the house, her youthful spunk and playfulness resurfaced, and toys were strategically strewn about the house. Her innate hunter senses and guardian responsibilities changed from slothfully indifferent to toned and alert. Her eyes cleared up and brightened. Gunk in her ears and infections that followed simply disappeared. Her unique surfer-blond coat showed a shininess and softness never seen on her before. Her body literally came back to life.

Empirical Success Inspires a New Entrepreneurial Spirit:

After twenty-nine years as entrepreneurs in the human food industry, David and Jill Brill decided to shift gears and surmount a new challenge. Teva’s success with an organic raw diet and lifelong experience with companion dogs and the food industry inspired imaginative entrepreneurial possibilities. The Brill’s recruited their son, Jeffrey, to assist with research and development. Since 2003, the Brills have researched nutrition, canine physiology, and raw diets, collaborated with canine nutrition experts to assist with the diet formulations, experimented with and tested different diets, planned, and developed Paw Naturaw, a distinct values-led enterprise focused instinctually on balancing the needs of people, pets, planet, and profit.

VALUES & QUADRUPLE BOTTOM LINE ~~ PAW NATURAW

Our central responsibility is to focus on the needs of our customers. We must produce industry leading, pure, and nutritious diets to optimally fulfill the physiological requirements of dog and cat companions. Throughout this process, we operate with reliable partnerships and incorporate perpetual improvements. We attentively listen to our partners and consumers, respectfully view situations from his or her perspective, and resolutely act and communicate according to a win/win mentality.

Secondly, we possess an incredible responsibility to the men and women who join our company. As a family-owned-and-operated business we treat our associates as members of the family. Each position carries clear roles and responsibilities. Our value reimbursement offerings aim to attract bright, energetic, and dedicated members. As a synergistic and culture conscious team, we embrace and encourage trust, respect, individuality, creativity, understanding, problem solving, forward thinking, communication, and most importantly veracity. Together we challenge, educate, and assist one another to create a fun, positive, open, clean, safe, and productive work environment. We accept accountability, resolve issues, and reflect upon and learn from our mistakes and successes.

Thirdly, Paw Naturaw responsibly operates under sound principles of symbiosis with our community and environment. Each summer, our associates brainstorm and democratically decide on how and where the company will locally donate two percent of the previous year’s net profit. Our business actions support local economics and a sustainable planet; we strive toward integrating products, policies, and procedures into each aspect of our business. Moreover, we attempt to align our company with individuals and companies who share similar understandings, concerns, and respect for our society, pets and planet. As a socially cooperative business filled with responsible citizens, we abide by the laws, rules, and regulations set forth, and we contribute our fair share of taxes.

Finally, our management must remain responsible to our particular market, industry, and fiscal advancements. We must document the present to track and evaluate the past. Foresight, research, innovation, development, and growth align us with our goals and lead us into the future. With an open mind and acuity we confidently progress.

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Certified organic, raw, frozen and dehydrated diet

Complementary organic treats for pets

Focused instinctively on balancing the needs of people and pets