Basmati means "Queen of Fragrance" - Characterized by superfine kernels, exquisite aroma, great taste, silky texture, delicate curvature and linear kernel elongation, BASMATI is considered to be the rice of the connoisseurs. Aroma of BASMATI imparts its novel characteristics that is unmatched by any other grain elsewhere in the world. BASMATI rice has inherent but subtle nuttiness that really tastes good. It is delicious by itself !! As BASMATI tastes so delicious all by itself, no additional butter is necessary, allowing you to savor wonderful dishes and save fat calories at the same time.The grain has been cultivated at the base of Himalayan range in India and Pakistan for thousands of years, in the areas where the Yamuna and Sutluj rivers flow. Basmati originated in Punjab region of undivided India which now spans areas of both India and Pakistan. This explains why it’s only grown in these two countries and viewed as their cultural heritage. Top quality basmati is primarily grown in the Karnal (known as the "rice bowl of India"), Kurukshetra, Panipat and Ambala regions of Haryana in India and Kalar district in Pakistan. Basmati also has some spiritual or physical aspects, according to the ancient practice of "Ayurveda." Ayurveda is a method of healthy living which includes concepts of mental, physical, social and spiritual harmony. According to ayurveda, basmati is saatvic or pure and therefore, beneficial for the body and easy to digest. It is considered an excellent remedy for balancing your vata (metabolism) and pitta (energy production). By the way, ayurveda practice means avoiding instant or pre-cooked rice because it has less prana (life force) in it. Our Rice Plant is completely audited and Approved by “CSCC” a global provider of socially responsible supply chain consulting services. CERTIFICATIONS : HACCP, MOODY'S ISO 9001, USFDA, KOSHER STAR-K, MINORITY BUSINESS ENTERPRISE.

Grown on the foothills of Himalayas

Enriched with Minerals

Kosher Star K

Silky Long Grain

Grower & Miller owned brand