| | |  | Fabric Softener | Home » » » » Downy Ultra Liquid Fabric Softener, Free & Sensitive, 40-Load (34 fl. oz.) Bottle (Pack of 6) | | | | | | | Product Promotions: | | | | | Description: | | Ultra Downy Free & Sensitive is free of dyes and perfumes. It smoothes fibers so clothes feel soft for the family. Ultra Downy is the leading liquid fabric softener formulated to help keep colors bright and reduce fading by reducing the dulling effect chlorine has during the wash cycle. Most people don't think about it, but the same chemicals used to purify your water, like chlorine, can fade your clothes. The colder the water, the higher the chlorine content. Most rinse cycles today only have one choice - cold water. Help protect your clothing investment by adding Ultra Downy to your loads. In comparing cost per load, not just cost per ounce, shoppers know they use less Ultra Downy because it's concentrated. Many products are not concentrated, so remember to look for load markings. 40 fluid ounces per bottle. | | | Features: | |
• Free of dyes and perfumes
• For exceptional softness
• Ultra Downy has concentrated formula so less is used per load
• Formulated to help keep colors bright and reduce fading
| | | Product Details: | | | Package Length:
| 15.8 inches | | Package Width:
| 10.0 inches | | Package Height:
| 7.5 inches | | Package Weight:
| 15.35 pounds | | Average Customer Rating:
|  based on 32 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 32 customer reviews )
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Most Helpful Customer Reviews
14 of 15 found the following review helpful:
 Overpowering scent! Nasty!!!Sep 19, 2010
By Susan Schank
"Tera's author"
I have used Downy April Fresh for years, but this new version has me switching brands. The scent is SOOOO overpowering it made my entire family nauseous and gave us headaches. BAD idea, Downy!
9 of 10 found the following review helpful:
new formula, bad smellSep 20, 2010
By Karen Schenkenfelder
Downy has reformulated its scent with the new "scent pearls." The new scent is biting and unpleasant compared with the older, more subtle version of April Fresh. After decades of loving Downy, I'm looking for an alternative that is not so overpowering. If you read reviews of this product, and if you care about scents, keep in mind whether the review is dated before or after the introduction of "scent pearls."
6 of 6 found the following review helpful:
BYe BYe DOWNY!!!Nov 13, 2010
By P&G mage a BIG mistake
new scent is horrible. can't believe in a million years someone at P&G thought this was a good idea. EPIC FAIL!!!
5 of 5 found the following review helpful:
Smells really cheap (& nasty) perfume !!Jul 13, 2011
By JeffC
I, too, am saddened by the fact that P&G took a product that had such a dedicated consumer base (I myself had been using April Fresh Downy (the original formulation) for well over 25 years, and I remember my Mom using it in 1965), and changed it into something that smells like rancid Sweet-Tarts! I used the new formulation (with the crappy "Scent-Pearls"), in two loads of my laundry, and that was enough for me.
While looking to see if I was alone in my sorrow, I found numerous Facebook/Google pages talking about how horrible the new scent is. There was discussion of possible alternatives (some mentioned Target Up and Up smelled just like the original Downy, however that may have changed by now) while others talked about how they would buy a couple different products and mix them accordingly. There was also more than one mention of how negative comments, left on the Proctor and Gamble website (under the Downy consumer comments section), had been deleted (maybe because P&G doesn't want negative comments about their horrid, "new and improved" April Fresh Downy?). People also talked about how P&G had actually released newly designed bottles of April Fresh Downy, WITH the retro, 1965 label (and no mention on the bottle of any reformulation or "Scent Pearls") that contained the same new, and horrible smelling, reformulated product (replete with that nasty rotting fruit/cheap perfume/Sweet Tart candy smell; for the record, I actually really like the Sweet Tart candies. I just don't want my sheets to reek of them ...) maybe in the hopes of gaining back some of their lost market share?(that must be why, because P&G would never try to fool us into buying their "Scent Pearl laden failure" by just changing the bottle to make us think that we were getting our old April Fresh Downy back, would they??).
The P&G website (Downy section) has 1079 customer reviews, with the Avg. Customer Rating of 1.222 out of 5, and 1000+ people giving the new formulation only one star (and as you all know, there's usually no way to vote NO stars...). I too, only give "New & Improved" April Fresh Downy 1 star, and that's because picking 0 stars is not an option. I will NEVER by April Fresh Downy EVER again, unless they switch back to the old formula .. **sigh**, maybe someday ...
7 of 8 found the following review helpful:
New April Fresh Downy With Scent PearlsOct 19, 2010
By Not Happy
New April Fresh Downy with scent pearls is horrible. I've used Downy for years, and I always loved it. It was subtle and smelled great. The new scent is overpowering and very strong (perfume). For those who are ordering April Fresh Downy, if you end up getting the older version, you will love the smell and most likely will have a very positive comment/ review. But for those who end up getting the new scent, you will find that it is very strong (perfume), and will probably give it a low rating. When ordering April Fresh Downy, you may be shipped the original April Fresh Downy without the added scent pearls (since the old batches are mixed in with the new), so be careful- it's hit or miss. Too bad they changed the smell. The new smell is really bad, and I would not recommend it.
See all 32 customer reviews on Amazon.com
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